Carolina Trust Federal Credit Union Receives Marketing Association of Credit Unions Awards
Marketing Association of Credit Unions recently announced the winners of its annual MAC Awards, including Carolina Trust’s Gold Awards in Sponsorship/Partnership Marketing for Living Local Carolina and Video Non-Commercial for Living Local Carolina; Silver in Outdoor for Billboards and Electronic Marketing for HubSpot Campaign with Brand Ambassador Emails; Bronze in Image Enhancement/ Public Relations for Brand Ambassador, Crisis Response for COVID-19 Response, Comprehensive Campaign for Mortgage Campaign, Social Media for our Social Media Pages and Broadcast/Video for our Business Lending Commercial.
Today’s marketing technology and tools allow credit union marketing executives to accomplish more and be more precise in their deliverables, according to The Financial Brand. For more than 30 years, the MAC Awards have aimed to honor and award leading credit union marketers for innovative, creative and results-driven campaigns.
Carolina Trust Federal Credit Union was recognized as a multi MAC Award recipient due to their achievements from their marketing strategies, which were evaluated based on objectives, target audience, overall strategy, competitive factors and return on investment.
“’On behalf of our entire team and our President/CEO, Tim Carlisle, we are very honored to win nine MAC awards this year. I would be remiss not to mention our Living Local partners at WBTW News 13, Mr. Robert Raff, Gwen Cox and their entire team, and our digital partner Meredith Olmstead and her entire team at FI Grow. The MAC Awards are truly special to us, and we extend our congratulations to all the winners.” Jessica Wilson, Chief Development Officer.