Carolina Trust Federal Credit Union Receives Marketing Association of Credit Unions Award
Marketing Association of Credit Unions recently announced the winners of its annual MAC Awards, including Carolina Trust’s Gold Awards in Business Development and Broadcast & Video; Silver Awards for Outdoor Marketing and Newsletter; and Bronze Award for Community Engagement.
Today’s marketing technology and tools allow credit union marketing executives to accomplish more and be more precise in their deliverables, according to The Financial Brand. For more than 30 years, the MAC Awards have aimed to honor and award leading credit union marketers for innovative, creative and results-driven campaigns.
Carolina Trust Federal Credit Union was recognized as a multi MAC Award recipient due to their achievements from their marketing strategies, which were evaluated based on objectives, target audience, overall strategy, competitive factors and return on investment.
“It is an honor to win a national level award given by such esteemed judges for our marketing efforts with Coastal Carolina University, our valued partner for over a decade. The Carolina Trust Pavilion at Brooks Stadium as well as the other advertising and development initiatives at CCU are a team effort and many are involved. The impact on the community is wonderful as well as evident, and we are grateful to so many people at Coastal Carolina, including but not limited to Dr. and Mrs. DeCenzo, Matthew Hogue, Chris Johnson, Kelly Moore, Michael Jacobs and Rhett Graham,” said Jessica Wilson, SVP/Chief Development Officer.